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About Us

Our Story

We then realised we all eat what is most convenient and this was not always the healthiest choice, so we decided to take a different road in June 2017. We then decided to help people become more food conscious of what they were eating, for a more healthier and more prosperous future. Knowing our health is our wealth.

This change did not come without its own costs losing almost all of our current clientele at the time when making the shift, but we knew it had to be done. You do ask yourself the question after losing 90% of your revenue for two months if you have made the right move.

As a healthy food provider, we are happy to have helped thousands of people get their weight and health back on track by eating well portioned and healthy meals. It is a lifestyle we now live and preach to our clients, family, and friends every day.

At the end of the day it is all about your lifestyle choices.

The FIT Food 4U brand strives for quality and consistency. We have a loving and passionate team ensuring we give you the best quality possible.

We ensure you live a happy and healthy lifestyle all with the convenience of us delivering to your doorstep, offering you a great experience every time you order from start to finish. Part of our vision is a better U.

Our Values

      • Quality: Adhere to produce a product selection criterion that proudly provides a wide variety of products.
      • Integrity: We demonstrate the highest ethical standards in all interactions.
      • Respect: We will treat all of our relationships with respect.
      • Innovation & Passion: We will continue to provide excellent service through the development of new and improved methods as well as remain enthusiastic and committed to helping our clients.
      • Pride: Add value to our clients lives by helping achieve healthier lifestyle goals.
      • Resilience: Rapidly adapt and respond to our clients and their orders.
      • Loyalty: Our team has your best interest at heart, ensuring we build a strong relationship with all our clients.

Our Mission

  • As one of South Africa’s leading health and wellness online companies, we constantly strive to supply all our clients with the highest quality, best tasting, and most nutritious meals.
  • We know how difficult it is to maintain and sustain a healthy lifestyle in this current rat race we live in! There are so many easy way outs and not enough healthy and affordable options.
  • Our main focus is to transform your lifestyle and improving your overall health and well-being with easy access to healthy, well-portioned, nutritious, and convenient meals giving you the BEST results. We ensure that every mouthful not only tastes great but shows you healthy eating does not have to be bland.

Our Vision

  • As one of South Africa’s leading health and wellness online companies, we constantly strive to supply all our clients with the highest quality, best tasting, and most nutritious meals.
  • We know how difficult it is to maintain and sustain a healthy lifestyle in this current rat race we live in! There are so many easy way outs and not enough healthy and affordable options.
  • Our main focus is to transform your lifestyle and improving your overall health and well-being with easy access to healthy, well-portioned, nutritious, and convenient meals giving you the BEST results. We ensure that every mouthful not only tastes great but shows you healthy eating does not have to be bland.
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