We then realised we all eat what is most convenient and this was not always the healthiest choice, so we decided to take a different road in June 2017. We then decided to help people become more food conscious of what they were eating, for a more healthier and more prosperous future. Knowing our health is our wealth.

This change did not come without its own costs losing almost all of our current clientele at the time when making the shift, but we knew it had to be done. You do ask yourself the question after losing 90% of your revenue for two months if you have made the right move.

As a healthy food provider, we are happy to have helped thousands of people get their weight and health back on track by eating well portioned and healthy meals. It is a lifestyle we now live and preach to our clients, family, and friends every day.

At the end of the day it is all about your lifestyle choices.

The FIT Food 4U brand strives for quality and consistency. We have a loving and passionate team ensuring we give you the best quality possible.

We ensure you live a happy and healthy lifestyle all with the convenience of us delivering to your doorstep, offering you a great experience every time you order from start to finish. Part of our vision is a better U.

Our Values

• • • Quality: Adhere to produce a product selection criterion that proudly provides a wide variety of products.
    • Integrity: We demonstrate the highest ethical standards in all interactions.
    • Respect: We will treat all of our relationships with respect.
    • Innovation & Passion: We will continue to provide excellent service through the development of new and improved methods as well as remain enthusiastic and committed to helping our clients.
    • Pride: Add value to our clients lives by helping achieve healthier lifestyle goals.
    • Resilience: Rapidly adapt and respond to our clients and their orders.
    • Loyalty: Our team has your best interest at heart, ensuring we build a strong relationship with all our clients.

Our Mission

• We are committed to using only the freshest and highest-quality ingredients, sourcing locally whenever possible to support sustainable farming practices and reduce our environmental footprint. Our meals are carefully designed by nutrition experts to ensure they are well-portioned, balanced, and packed with the nutrients necessary for optimal health.
• We believe that everyone deserves access to healthy, delicious, and convenient meals, and we strive to make our offerings accessible and affordable for all. We are committed to providing exceptional customer service, and we believe that our clients’ satisfaction is the cornerstone of our success.
• We recognize that health is more than just what we eat; it’s a holistic approach that encompasses physical, emotional, and mental well-being. Therefore, we are committed to providing education and resources to help our clients achieve and maintain a healthy lifestyle.
• As a socially responsible company, we are committed to giving back to the community, and we actively seek out opportunities to support local charities and organizations that align with our values and mission.
• Overall, our mission is to empower individuals to make healthier choices, achieve their health and wellness goals, and ultimately lead healthier lives.
• Our mission as a leading health and wellness online company in South Africa is to transform the lifestyles and improve overall health and well-being of our customers by providing easy access to high-quality, nutritious, and conveniently delivered products that are delicious and nutritious while ensuring the affordability of our products within the health and wellness industry.

Our Vision

• Our vision as one of South Africa’s leading health and wellness online companies is to be the go-to provider for high-quality, nutritious, and convenient meals to transform lifestyles and improve overall health and well-being of every like-minded individual, by promoting education and awareness about the importance of healthy eating.
• Our vision is to inspire and empower people to lead happier and healthier lives by providing delicious and nutritious products across South Africa. We strive to provide our customers with access to healthy food for everyone to enjoy the benefits of a balanced and sustainable diet.
• We recognize there are challenges in maintaining healthy lifestyles in today’s fast-paced world, and we aim to provide easy access to healthy, well-portioned, and delicious meals that fit seamlessly into busy schedules.
• Our commitment to quality is unwavering, and we strive to provide our clients with the highest quality, best-tasting, and most nutritious meals possible. We firmly believe that every mouthful should not only taste great but also demonstrate that healthy eating can be a flavourful and satisfying experience for you and your family.
• We will continue to innovate and improve our products and services to stay at the forefront of the health and wellness industry while remaining committed to using sustainably sourced ingredients and reducing waste, seeking out new ways to minimize our environmental impact.
• Ultimately, our vision is to empower individuals with the knowledge and products that they need to make healthy eating a part of their everyday lives, and to be a catalyst for positive change in the South African health and wellness community.